Visual identification, which allows easy integration of elements, colors and adaptation to a wide range of materials.
Actual tools for managers and owners,
specialists in the field of consulting and
project management, management
and development of organizations.
The logo is adaptable in horizontal and vertical versions. The mark is used as a separate independent element, which can be combined as the name of one direction of the Eurasian School, or as a full-fledged name of the organization. A grid system has been created to shape the communication of the School when it speaks for itself or when it is an expression of one of its components. The grid system provides great flexibility for images and text. The images have a special Halftones effect that provides freshness and novelty in the approach to the design of traditional business and training materials.
As part of its graphic principles, the Eurasian Tracking School has an extensive color palette that is designed to help illustrate the diversity and versatility of the school's directions. In practical application, this color code allows the adaptation of different media in all channels of communication with the user, while being very harmonious with each other without being out of step with the overall palette.
Two font families are used in the layout. Actay - This font is a modern sans serif grotesque with thick and thin contrasting details for modern nuances. Montserrat - The old posters and signs in the traditional Montserrat neighborhood of Buenos Aires inspired Julieta Ulanovsky to design this typeface and rescue the beauty of urban typography that emerged in the first half of the twentieth century. As urban development changes that place, it will never return to its original form and loses forever the designs that are so special and unique. The letters that inspired this project have work, dedication, care, color, contrast, light and life, day and night! These are the types that make the city look so beautiful. The associations of these two families represent the combination of two continents, the two cultures of Europe and Asia.
This is a new approach to learning, a new unifying identity of the Tracking School. Openness, interdisciplinarity, with the preservation of traditional approaches to learning and knowledge transfer.
The vividness of the project, the flexibility of layout and media work, while preserving the identity. Combining the best - traditions, innovators and technology!